High street lingerie brand

High street lingerie brand

growth plans

Supporting growth plans in the retail industry

Driving  growth plans with the support of a Woodsford TradeBridge supply chain finance facility.


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Relieving pressure on the working capital cycle – case study

 

Who are the client?

“A multi-channel, family run, lingerie and sex toy retailer, created by women for women.

We operate across multiple channels including stores, the web, wholesale and in-home parties.”

 

Why Woodsford TradeBridge?

Supply chain finance was never really on our radar before we were introduced to Woodsford TradeBridge.

After a trial lasting 6 months, we were convinced that this type of facility was the right answer to our short-term financing needs.

The beauty of the facility is that you can dip into it as little or frequently as you choose, and they only charge when it is utilised. That allows us the flexibility to continue to fund innovation even during busy periods, so we can push forward with our growth plans.”

 

What’s your biggest challenge?

“The constant challenge for every multi-channel retailer in the current climate is to understand the shopping habits of your customer so you can appreciate their true value.

This challenge means that we are forced to continually innovate in the way that we deliver the shopping experience to enhance customer loyalty and keep them coming back for more.”

For more information on how Woodford TradeBridge works with this client, download the full story:

 

DOWNLOAD CASE STUDY

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